Publishing a video feels like shipping, because a lot of work ends there: script, recording, edit, thumbnail, description, upload, checks, and the small courage of making it public.
But the audience does not arrive just because the artifact exists. Distribution is a different job. It needs a list of people who would actually care, a few good places to share it, and enough restraint not to turn every channel into a megaphone pointed at strangers.
I am trying to treat distribution as product work, not noise. Who is this for? Where are they already paying attention? What would make forwarding it useful instead of polite? Shipping creates the thing. Distribution earns the first real conversation around it.